You get what you pay for. Nothing is ever really “free”.
We’ve said it before, technology is changing — rapidly — from the appliances in our homes to the communications methods we use to the cars we drive. And though our phones or computers or TVs still work, if they don’t have the fastest processor, newest integrations or highest pixel quality, we end up wanting to upgrade or update them as soon as we can.
And, if we aren’t upgrading, we are at least maintaining. Take your car for example. Every 5,000 miles, you bring your car to your dealer or trusted mechanic for regular maintenance. They change the oil and filter, check the tires, inspect the brake pads and top off the fluids. At other times, more in-depth maintenance is performed such as tire rotation or manufacturer-recommended software updates, recalls or repairs. You take care of your car to make sure it works and continues to perform at its best.
So why would you let your website stagnate for years?
Consider building a website like building a house. You must begin with a solid foundation and architectural plans before you can apply paint or hang kitchen cabinets or the house will fall apart.
Creating even a basic website involves a great deal of planning and discovery before any design or development can begin. These initial planning and strategy phases allow the web team to uncover your needs, brand information, audience demographics and the core purpose of the site in order to build a solid foundation upon which the site’s “look and feel” (colors and fonts) can be applied.
The discovery phase allows the website/marketing team to ask the client a myriad of questions to determine the needs the site addresses, the problems it solves and the functionality it must possess. These may include: