Though they may seem like simple questions, the answers should be something businesses are paying much closer attention to than they are. Why? Because the answers are an indication of the critical importance our society places on the Internet and the websites that live there.
How often have you thought about Internet usage with regards to who’s using it and why? Has the thought ever crossed your mind? Probably. However, we (businesses and marketers) spend so much time thinking about what we use the Internet for, that we don’t always consider how it’s being used by everyone else.
For almost every business operating today, your website is your place on the map. Without it, you simply don’t exist for most people. If you aren’t willing to invest in a website or some other online presence to showcase the details and capabilities of your business, you aren’t likely to succeed in today’s business market/
Most successful business owners already know this. However, if your business has been around for a while, it’s possible (and extremely likely) that your website may be outdated. Even if your business is only a few years old, your website may not be fully optimized for today’s users – or for what Google wants to see. In just the last five years, there have been many important changes in web design and development, making it nearly impossible for an old site to stay current with the most important requirements for success online as well as maintaining a website that looks good and works for you.