The Savoir Faire team took a little time this week to belatedly celebrate the holidays, reflect on what we accomplished in 2016 and talk about building on those accomplishments in 2017. But really, we just took a break to be together and have a little fun. Last year was a good one for Savoir Faire in many respects. The company grew and it did so by bringing together a great group of people to do great work for outstanding clients. Hence, the celebration.
That’s all fine and lovely, but Ben, one of our team members – due to circumstances beyond our control – was not able to join us for lunch. Therefore, he was not able to prevent the following from happening. Witness, the Ben-sicle:
The marketing industry, never known for its transparency, has been overcome by buzzwords in recent years—pull marketing, jacking, clickbait and disruptive marketing. Add to that the dramatic shift in the kind of marketing that resonates with buyers—both business-to-business and business-to-consumer—and it’s no wonder business owners have a hard time planning their next marketing move.
It’s been an interesting and sometimes challenging year for the team at Savoir Faire. We have seen the highest highs and the lowest lows. Three of us have gotten married this year. Several of us have lost people we loved. One of us has a new home. We’re all a little unnerved about what’s going on in our country and anxious about the future. It’s hard not to be. However, the antidote to anxiety is gratitude so I asked the team to take a moment and tell me what they were feeling grateful for as we head into the long Thanksgiving weekend. Here’s what they said: