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Better LinkedIn ad targeting

Better LinkedIn ad targeting

Facebook has already developed ad targeting tools that allow marketers to create very granular, targeted ad campaigns. However, Facebook traditionally works better for B2C companies wishing to reach individual consumers. LinkedIn, which is more focused on B2B or...
It’s about time

It’s about time

Facebook and Instagram have introduced a time-tracking app to help you spend less time on their platforms. According to Forbes, the goal of the new tools is to encourage healthier use of social media and create conversations about online habits that can lead to...
From town hall to living room

From town hall to living room

Social media is changing. Facebook and others are encouraging users to utilize more private messaging and closed groups, creating more intimate communications in light of privacy concerns. According to Ryan Holmes for Forbes, Mark Zuckerberg likened this change as a...
Sprinkle with fluff

Sprinkle with fluff

Personal posts within your business’s social media and content strategy can be effective. We recently read an article by Mandy Edwards on the Business 2 Community website in which she commands business to stop posting fluff. What is “fluff?” Posts like “happy spring”...
Is social media the new smoking?

Is social media the new smoking?

If the government has a responsibility to add warnings to products that might be detrimental to society, such as cigarettes, does it have a responsibility to add warnings to products such as social media platforms? Social media has a dark side. We have already seen...