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New features coming to SERPs

New features coming to SERPs

Google recently released a preview of new features for its search results, highlighting Q&As, FAQs and “how to” content. We’re not yet sure if Google will render the results on its own or utilize a site’s existing structured data markup. How will this affect...
Optimize images for search

Optimize images for search

Google has changed its image search display, no longer allowing you to click “View Image.” Instead, you are required to visit a site to view the original image. This is an awesome opportunity to increase traffic to your website — if your images are optimized. Here’s...
OK Google

OK Google

While most voice searches conducted on Google are for directions, phone numbers and movie times, “OK Google” searches are gaining traction in the age of “Alexa, what is…?” and “Siri….?” An emphasis on local search makes this more important. You should make sure your...