So, you’ve been listening to what experts have been saying about mobile web design, and you’re ready to upgrade your site accordingly. Where do you begin?
Give Them What They Want
It’s best to start by reconfirming the purpose of your website – which is to attract and delight new and existing customers, right? What do they want? What do they need? First, let’s talk about what they don’t want. According to a report by the marketing firm, Blue Hornet, “70% of consumers delete emails immediately that don’t render well on a mobile device.” Your customers don’t want to struggle with their mobile viewing experiences. They don’t want to have to do extra work to be able to view a certain web page or email.
Desktop is so last year. With the Oscars and New York Fashion Week fresh in our minds, we’ve got a little high fashion on the brain. And, while comparing the fashion industry to the marketing industry is not entirely like comparing apples to apples, there are a few aspects that do intersect.
For almost every business operating today, your website is your place on the map. Without it, you simply don’t exist for most people. If you aren’t willing to invest in a website or some other online presence to showcase the details and capabilities of your business, you aren’t likely to succeed in today’s business market/
Most successful business owners already know this. However, if your business has been around for a while, it’s possible (and extremely likely) that your website may be outdated. Even if your business is only a few years old, your website may not be fully optimized for today’s users – or for what Google wants to see. In just the last five years, there have been many important changes in web design and development, making it nearly impossible for an old site to stay current with the most important requirements for success online as well as maintaining a website that looks good and works for you.
Traditionally, websites were designed and coded to take advantage of as much screen real-estate of the smallest, but still widely used, screen sizes. If there were enough users using a desktop or laptop with a screen resolution of 800 pixels wide, then a website was typically built to display at 750 pixels wide, for example. That width was static for all screens regardless of size. The website would look the same on a 13” laptop and a 19” desktop monitor, often leaving large amounts of unused space in the margins to the left and right of the site on larger screens.
That has changed dramatically in recent years and, today, good web design is responsive design.