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We all make mistakes

We all make mistakes

Rebranding can be a complex process and sometimes the results aren’t exactly what we expect. And worse, the effort could be a complete failure. Undertaking a rebranding must be carefully considered and undertaken for the right reasons and at the right time. Even...
Are you following along?

Are you following along?

Last fall, we awarded a year of free marketing to one lucky company in our Make Your Marketing Matter contest and are chronicling our journey. We are roughly at the halfway mark now and have been keeping tabs on the project on our blog. In addition to posts about the...
Lessons from Amazon

Lessons from Amazon

Amazon may be a behemoth; but there are lessons that even small businesses can learn from their email marketing. Hubspot, in their article “What Amazon Can Teach You About Email Marketing,” outlines four key lessons based on how Amazon approaches email marketing....
Privacy versus informed marketing

Privacy versus informed marketing

Despite newer programs, Google Analytics is still a great choice for businesses. Google Analytics (GA) collects a lot of data about website users. As such, it has come under scrutiny like a lot of other sites and apps (ie Facebook) which collect massive amounts of...
Sprinkle with fluff

Sprinkle with fluff

Personal posts within your business’s social media and content strategy can be effective. We recently read an article by Mandy Edwards on the Business 2 Community website in which she commands business to stop posting fluff. What is “fluff?” Posts like “happy spring”...