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Bridge the gap

Bridge the gap

In the past, users were more willing to make a purchase based on less information or on the information a salesperson shared. Today, buyers are in control. Buyers have a plethora of information at their fingertips and prefer to get to know – and trust – a company...
State your case

State your case

Content marketers understand the importance of content, SEO and social media in today’s marketing toolbox. But convincing other stakeholders can be difficult. Forbes has collected 10 compelling facts about content marketing to help you make your business case and...
WordPress for inbound marketing

WordPress for inbound marketing

Connecting your WordPress site to a marketing automation or email marketing system can make it a powerful lead capture tool. Savoir Faire’s Janna Hartley recently spoke at a WordPress Meetup about inbound marketing, lead generation and lead nurturing. She delved into...
Ex-squeeze you

Ex-squeeze you

For years, we have talked about landing pages as a crucial element of any inbound marketing or lead generation strategy. However, landing pages may not be the best choice for conversions. Landing pages serve to capture user information via a form. That form could have...
The psychology of sharing

The psychology of sharing

Of course we want people to engage with and share the content we’ve worked hard to create. But not all content is worth sharing. Even if your content is perfectly accurate, grammatically correct and beautifully formatted, it may not resonate with users on a deep...