Menu
Better LinkedIn ad targeting

Better LinkedIn ad targeting

Facebook has already developed ad targeting tools that allow marketers to create very granular, targeted ad campaigns. However, Facebook traditionally works better for B2C companies wishing to reach individual consumers. LinkedIn, which is more focused on B2B or...
Have your bounces increased?

Have your bounces increased?

Email marketing and list growth has come a long way in terms of how lists are acquired and new contacts are added. List buying has become frowned upon and explicit opt-in since CAN-SPAM became not only encouraged but required. As a result, marketers have taken extra...
The new age of mad men

The new age of mad men

In the ’80s, technology advancements allowed media to reach people on global scales and enabled the creation of global markets. According to Avi Dan, this globalization motivated the five biggest ad and media companies to acquire smaller agencies, growing their share...
Forgetaboutit

Forgetaboutit

You’ve built your website using a content management system such as WordPress. It’s running great. And now you’re thinking about just letting it run. If it ain’t broke, don’t fix it, right? Think again. When a site is unattended and updates are not performed,...