We’ve written a lot on the topic of mobile web design recently, specifically on the importance of providing a great user experience for mobile users. But we’re not the only ones; everyone’s talking about it, because it’s a pretty big deal. Gone are the days of simply throwing a few pages of text about your company and products online and calling it a website. If you aren’t catering to the mobile audience, you’re neglecting what’s fast becoming the majority of digital users, and wasting precious resources: your time and money.
So, you’ve been listening to what experts have been saying about mobile web design, and you’re ready to upgrade your site accordingly. Where do you begin?
Give Them What They Want
It’s best to start by reconfirming the purpose of your website – which is to attract and delight new and existing customers, right? What do they want? What do they need? First, let’s talk about what they don’t want. According to a report by the marketing firm, Blue Hornet, “70% of consumers delete emails immediately that don’t render well on a mobile device.” Your customers don’t want to struggle with their mobile viewing experiences. They don’t want to have to do extra work to be able to view a certain web page or email.
Desktop is so last year. With the Oscars and New York Fashion Week fresh in our minds, we’ve got a little high fashion on the brain. And, while comparing the fashion industry to the marketing industry is not entirely like comparing apples to apples, there are a few aspects that do intersect.