When riding a motorcycle, accelerating, or increasing the throttle, can help a rider regain traction and recover control in a variety of situations, whether to correct a path of travel or to avoid potential disaster when things get squirrelly. Interestingly, we realized recently that the same could be said for your marketing efforts.
The marketing industry, never known for its transparency, has been overcome by buzzwords in recent years—pull marketing, jacking, clickbait and disruptive marketing. Add to that the dramatic shift in the kind of marketing that resonates with buyers—both business-to-business and business-to-consumer—and it’s no wonder business owners have a hard time planning their next marketing move.
Does your website design support inbound marketing strategies? Here a few things to look for.