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Marketing Automation

Marketing Automation

For many business owners, marketing is a chore, just another thing to tick off their to-do list. It gets relegated to the back burner all too often and seen as more of a nuisance than a necessity. In all fairness, marketing can be a bit tedious. While the evolution of...
Market to People Where They Are

Market to People Where They Are

The marketing industry, never known for its transparency, has been overcome by buzzwords in recent years—pull marketing, jacking, clickbait and disruptive marketing. Add to that the dramatic shift in the kind of marketing that resonates with buyers—both business-to-business and business-to-consumer—and it’s no wonder business owners have a hard time planning their next marketing move.