by Corey Stulce | Feb 19, 2019 | Traditional Marketing
“All we have is this jpeg,” is something a designer does not want to hear when inquiring about your company’s logo. Working with a company that specializes in branding and logo design is not uncommon, but it’s vital to know exactly what you will be receiving once the...
by Janna Hartley Welch | Oct 26, 2017 | Traditional Marketing
Creating an emotional connect with potential customers may be more important than you think. In general, people connect emotionally with brands that they feel they can relate to. According to recent research from CustomerThermometer, 65% of those surveyed say they...
by Janna Hartley Welch | Oct 26, 2017 | Traditional Marketing
Many businesses make the mistake of overlooking the value of a brand style guide. To maintain a consistent brand image, it’s crucial that every representation of your brand – whether it be online, in print, or on radio or television – is consistent with your...
by Janna Hartley Welch | Oct 26, 2017 | Traditional Marketing
What makes customers loyal to a brand? Unfortunately, it’s become much harder to answer that question. It takes more than just a remarkable service and/or high quality product to evoke loyalty from modern-day consumers, but maybe that’s okay. The death of brand...
by Janna Hartley Welch | Oct 26, 2017 | Traditional Marketing
There’s no one-size-fits-all approach when it comes to rebranding. Pulling off a successful rebrand involves strategy, patience, and the ability to know what type of re-branding (if any) is necessary in the first place. A Forbes article suggests that a partial rebrand...
