Are You Getting Emotional?
Creating an emotional connect with potential customers may be more important than you think. In general, people connect emotionally with brands that they feel they can relate to. According to recent research from CustomerThermometer, 65% of those surveyed say they...
You Need a Brand Style Guide
Many businesses make the mistake of overlooking the value of a brand style guide. To maintain a consistent brand image, it’s crucial that every representation of your brand – whether it be online, in print, or on radio or television – is consistent with your...
Brand loyalty: dead? Or just different?
What makes customers loyal to a brand? Unfortunately, it’s become much harder to answer that question. It takes more than just a remarkable service and/or high quality product to evoke loyalty from modern-day consumers, but maybe that’s okay. The death of brand...
