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Are You Getting Emotional?

Are You Getting Emotional?

Creating an emotional connect with potential customers may be more important than you think. In general, people connect emotionally with brands that they feel they can relate to. According to recent research from CustomerThermometer, 65% of those surveyed say they...
You Need a Brand Style Guide

You Need a Brand Style Guide

Many businesses make the mistake of overlooking the value of a brand style guide. To maintain a consistent brand image, it’s crucial that every representation of your brand – whether it be online, in print, or on radio or television – is consistent with your...
Rebranding is an art

Rebranding is an art

There’s no one-size-fits-all approach when it comes to rebranding. Pulling off a successful rebrand involves strategy, patience, and the ability to know what type of re-branding (if any) is necessary in the first place. A Forbes article suggests that a partial rebrand...