Much like Mark Twain himself, the rumors of email’s death have been greatly exaggerated. And, as statistics show, it continues to be a widespread and ever-growing method of communication.
There are more than 2.5 billion email users worldwide with more than 4.3 billion email accounts! That adds up to approximately 35% of the world’s population. And according to Constant Contact, by the end of 2019, these users will receive 246 billion messages.
Social media messages and email messages both stream into our view whether it be via a news feed or your inbox. The difference is email is far less fleeting than social media.
Social media updates fly by quickly, and it’s not likely we scroll back to the previous day(s) to read posts. But with email, we take our time in our inbox. In 2012, McKinley Global Institute found that people spend up to 25% of their workday in their inbox. Email can hold our attention and demand response.