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Will Messenger replace email?

Will Messenger replace email?

The technology isn’t here — yet — but someone always seems to be predicting that something could come along soon to completely replace the tried-and-true email. It’s been posited that messenger and messaging apps will eventually replace email. In fact, there are...
Avoid the promotions tab

Avoid the promotions tab

Help your emails land in a Gmail user’s primary tab or inbox. Google has categories or tabs into which it places incoming mail based on the recipient’s prior interactions, email content and sender reputation. Overall, Gmail marks 68% of all incoming emails as...
Get ready for CCPA

Get ready for CCPA

First it was GDPR. Now, it’s CCPA or the California Consumer Privacy Act, which is set to roll out in 2020. Last year, you may have poured over the requirements set forth by the EU’s GDPR privacy regulations to figure out, first, if your business is affected and,...
Alexa, read my email

Alexa, read my email

Alexa’s latest feature will allow users to have her read — and delete — emails. What will be the impact on email marketers? When asked to read email, Alexa will read the name of the sender and the subject line. She will then follow-up with a question, asking if the...