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Get animated

Get animated

Video has become popular among marketers, particularly via social media channels and websites. Unfortunately, it is yet to be widely supported in email clients, making its use in email marketing risky. The good news is, you can include animated GIF files which allow...
Worst opening lines

Worst opening lines

There are some pretty bad opening lines out there – and we’re not talking about the kind you hear at a bar. It’s easy to recognize a bad opening line overheard from some guy (or gal) trying to break the ice. It’s a little more difficult — but not impossible — in...
Lessons from Amazon

Lessons from Amazon

Amazon may be a behemoth; but there are lessons that even small businesses can learn from their email marketing. Hubspot, in their article “What Amazon Can Teach You About Email Marketing,” outlines four key lessons based on how Amazon approaches email marketing....