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Ethical branding

Ethical branding

Branding in a sustainability-focused world isn’t about convincing people to buy. More and more, people are making conscientious purchase decisions, seeking healthy alternatives and earth-friendly products. Brands need to recognize this shift away from blind...
Really get to know your audience

Really get to know your audience

Businesses many times rely on their own impressions and feelings when developing personas for their content strategy. However, getting it wrong, can have costly implications. Using original research allows businesses to create personas that more accurately reflect an...
We all make mistakes

We all make mistakes

Rebranding can be a complex process and sometimes the results aren’t exactly what we expect. And worse, the effort could be a complete failure. Undertaking a rebranding must be carefully considered and undertaken for the right reasons and at the right time. Even...