Increased usage of Facebook’s Stories demonstrates how communication on social media has changed and unlocked new content avenues for brands.
According to FastCompany, Stories are growing 15 times faster than newsfeeds and already have more than a billion users. It’s time for brands to get on board. (And if this stat isn’t enough, here are some others that are just as compelling)
As brands begin to navigate the new content format, and its more time-intensive creation and potential ROI benefits, there will be ups and downs, mistakes and successes.
Companies will need to learn how to reach consumers of Stories and to leverage this brand amplification opportunity without overt selling.
Read 4 tips on how to succeed with Stories from FastCompany to learn how some early adopters are storifying their brand message on social media and ushering a new age of storytelling.