Content marketers understand the importance of content, SEO and social media in today’s marketing toolbox. But convincing other stakeholders can be difficult.
Forbes has collected 10 compelling facts about content marketing to help you make your business case and demonstrate the elevated place content has taken in today’s marketing mix.
- 89% of marketers who publish content several times per week report improved lead quality
- 82% of consumers have made a purchase based on a company’s content marketing
- 38% of consumers visit a site at least four times before making a first time B2B purchase
- 96% of top-performing content marketers say users view their brand as trustworthy
Learn more in “10 Fast Facts To Consider In Your Content Marketing Plans.”