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Personal posts within your business’s social media and content strategy can be effective.

We recently read an article by Mandy Edwards on the Business 2 Community website in which she commands business to stop posting fluff.

What is “fluff?” Posts like “happy spring” or “spring ahead” or “May the Fourth be with you.”

The author argues these posts have nothing to do with a business’s content marketing strategy and are posted when they having nothing to say or don’t know what they are doing. She continues to argue these posts  don’t drive website traffic or increase brand awareness.

However, as we have seen on the Savoir Faire Facebook page, personal posts and stories as well light-hearted holiday or seasonal posts drive engagement. They also allow fans and followers (and those who are not yet fans) to get to know the business and its people. They speak to the culture of the brand and certainly improve brand awareness.

Read Ms. Edwards post “Stop with the Fluff Social Content” and let us know what you think.

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