Your use of social media is commendable. However, it must be done properly and strategically to add value.
It has taken some business owners longer than others to recognize the role social media can play in their business’s success and to begin to embrace and use the medium. However, many owners still are not utilizing the tools properly or to their greatest potential.
Posting every thought you have when you have it isn’t necessarily going to help your business; in fact, it could hurt it.
Each channel uses algorithms to determine what content to display to their users. These algorithms typically take into account post consistency and relevance to readers. As such, posting sporadically as inspiration strikes with little thought to strategy or to audience preferences likely won’t get your posts shown in news feeds.
For more about this and other tips, read “6 Things Business Owners Need to Understand About Social Media Marketing.”