A recent study as reported by MarketingProfs states that 96% of B2C survey respondents say their business uses Facebook while 88% of B2B businesses replied the same.

Additionally, 67% of companies plan to increase their Facebook marketing activities in 2016.

Who would have thought a few years ago that businesses would be so invested in Facebook and social media?!

Other top performing social media channels for businesses include:

  • Twitter

  • LinkedIn

  • YouTube

  • Instagram

  • Google+

  • Pinterest

For more social media and content statistics, read Social Media Trends for 2016: Marketers’ Top Platforms and Content Types.

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