Absolutely. Social media marketing B2B marketing is more effective than you might assume.
According to a survey by Omobono of 115 marketing specialists in B2B roles, 79% stated that social media was the most effective marketing channel, among various channels including website development, email marketing, PPC, and more.
Just like individual consumers, businesses are made up of real people. And just like any consumer, the people responsible for buying products or services are doing online research, too. They need to know the company they’re working with is trustworthy, and that the products are high quality before they invest.
From the products and services you offer, to the way you handle customer service interactions, your social media presence is a crucial part of your B2B marketing strategy.
Read more about B2B social media marketing in this Smart Insights article.