Using social media as part of a strategic marketing plan can improve brand recognition and ROI. But social media is a two-way street.

Not only should businesses share useful or interesting information, they should actively monitor social media for information related to their industry, their business and their brand and “listen” to what prospects, customers and even competitors are saying and asking.

With social media listening, businesses can:

  • Better understand their competitors

  • Provide great customer service

  • Generate new leads

  • Develop new product/service ideas

  • Identify advocates and partners

  • Get feedback

For more on how to use social listening, read “8 Ways to Use Social Listening for Your Business” from Social Media Examiner.

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