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What’s your small business blog telling you?

by | Last updated Apr 23, 2024 | Published on Apr 13, 2018 | Content Marketing | 0 comments

Congratulations; you’re posting regularly to your small business blog. Now, do you know how well it’s working?

The level of your content marketing strategy, in order of fantasticness ( level of sophistication and, hence, difficulty) for your small business blog:

5. Writing and publishing blog content

4. Developing a content marketing strategy to guide that content

3. Executing that strategy consistently

2. Measuring and analyzing that content to see how it’s performing

1. Adjusting the strategy periodically based on the data

Strategizing Your Small Business Blog

The performance of your small business blog is not just an added bonus; it’s a core component of your strategy. However, many business leaders question the necessity of a blog within their marketing efforts. At Savoir Faire, we understand that while no one is compelled to maintain a blog, it serves as an invaluable tool for drawing attention to your website and showcasing your expertise.

A blog offers a unique space to delve deeper into what your business specializes in and the specific audiences you cater to. Unlike standard website pages, which can only convey limited information before becoming cumbersome, a blog provides the flexibility to expand on your services, answer potential questions, and educate both your audience and search engines about the nuances of your offerings.

The real power of a small business blog comes into play when combined with diligent monitoring and analytics. Marketing analytics are essential—they track, analyze, and quantify the success of your marketing activities, offering insights that are crucial for optimizing your return on investment and ensuring efficient use of your marketing budget.

For instance, consider a client of ours in the specialized services sector. Since revamping their blog and website, we’ve concentrated on enhancing the strategic impact of their blog. By focusing on Search Engine Optimization (SEO ) and developing content strategically designed to attract visitors, we’ve seen significant growth in their web traffic through the blog.

After a year of prioritizing SEO-rich content, our client’s blog was responsible for a substantial portion of site traffic. Not only did the blog attract new users—82.89% of new site visitors in one month alone—but it also significantly increased the time users spent on the site. Strategic posts, such as FAQs on relevant products, have proven particularly effective in building relationships and converting visitors into leads and customers.

Moreover, our regular newsletters have consistently driven traffic back to the blog, highlighting the importance of consistency in content marketing efforts. Regular updates allow for the continuous gathering and analysis of data, which is vital for refining strategies and improving outcomes.

At Savoir Faire, we place a strong emphasis on the measurement, analysis, and reporting of our marketing campaigns. Each client receives a detailed quarterly report that not only reflects their campaign’s performance but also provides actionable insights into what adjustments might be necessary to enhance effectiveness.

Insights for Avoiding Common Small Business Blog Pitfalls

1. Lack of Specificity in Topics: Tackling overly broad subjects can disengage your readers as such topics often lack personal relatability. To keep your audience engaged, focus on narrowing down your topics. This targeted approach not only holds the interest of readers but also ensures you’re speaking directly to those who are most invested. Remember, investing time in brainstorming can refine your focus and enhance the relevance of your content.

2. Inconsistent Blogging: Regularity in posting is crucial. An erratic blogging schedule can confuse your audience about when to expect new content, leading them to seek more reliable sources. This inconsistency can also diminish your standing with search engines like Google, affecting your blog’s visibility and reach. Establishing and adhering to a consistent posting schedule is key to building and maintaining audience trust and engagement.

3. Unclear Calls to Action: Never leave your readers guessing what you want them to do next. Whether it’s making a purchase, downloading a resource, or subscribing to your newsletter, clear calls to action are imperative. Directly guiding your readers can significantly increase the likelihood of them taking the desired action, thereby boosting your blog’s effectiveness.

By steering clear of these common blogging errors, you enhance your ability to connect with your audience and solidify your blog as a credible, engaging source of information.

We invite you to experience the dedication and expertise that Savoir Faire brings to every campaign. Contact us today to learn how our tailored approach can help optimize your marketing investments. It’s our commitment to delivering results, and we hold ourselves accountable to the highest standards.

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