Interviews make great content and promotion.
Creating original content can be difficult. A great way to create content is to interview people. Develop 5 to 10 good questions and let your subject create the content via his/her answers. This reduces your time to create content, improves the likelihood of social sharing and helps establish authority.
In preparation for an event at which Hubspot CEO and co-founder Brian Halligan was a guest presenter, we asked him 6 questions. Here’s the blog post that resulted.