Siri and other programs or virtual assistants like Cortana and Google Now have changed how people search.
Rather than using written words, users can speak their queries. These verbal queries are usually in the form of a question and are often more conversational than a written query might be.
This type of query, along with how virtual assistants find and deliver information, forces marketers to change how they approach SEO.
Writing conversationally, selecting long-tail keywords and having a strong local directory presence are all important to improve your ranking with Siri and her counterparts.