Analytics across multiple platforms can produce varying results.
Marketing automation system such as Sharpspring, Hubspot and Marketo all offer detailed reporting tools to help you measure your digital marketing, lead nurturing and website performance.
But have you ever compared them to the data in your Google Analytics account? They don’t always match. And trying to figure out why is an effort in futility.
This is because all these systems use different algorithms to collect and analyze data.
Ultimately, you can use multiple measurement tools to provide a bit of a reality check, ensuring no data is incredibly different and thus suspect. But it’s more important to compare within a single system once you have established a baseline in that tool rather than trying to compare specific data across platforms.
For more information, see Hubspot’s knowledgebase article.