Although social media has come a long way since it first began, there are still a lot of businesses out there who don’t understand how it can be used to its full potential. And they are missing out on some great SEO opportunities.
There are some simple things you can do to your social media posts to optimize them for search engines. Above all else, it’s important to use descriptions and keywords that are relevant to your overall message.
Almost as important as the relevancy of your posts is your business’s social media profile. Does it tell a story? Show your brand’s personality? Does it contain all the information you would want someone to know about your business if they clicked on it?