Don’t let a few bad apples spoil the bunch.
SEO experts have worked hard to move past old optimization practices and the shady reputation they’ve acquired as a result. However, there are still many “experts” who continue to use outdated SEO practices, including keyword stuffing and hidden text.
In fact, we saw a site yesterday that use the exact same page and content 5 times with only the city name changed in the content and title. A big no-no!
For more information on the outdated practices, possible mistakes and and far-more-shady techniques to watch for, read “SEO is as dirty as ever” from Search Engine Land. Then, quiz your “SEO company” about these tactics to see their take on them.
And remember, while these strategies are still sadly present, there are ethical practitioners doing it right. Make sure you vet your SEO experts.