Have we mentioned change happens?
Google continues to improve its algorithm in order to provide the best search results and best user experience. Staying on top of these changes and anticipating which changes will have the most impact in the near future is a huge challenge..
There are a few trends in SEO worth watching now and into 2018.
One of the most prominent and noticeable trend is the evolution of the SERP (Search Engine Results Page).
The SERP has gone from a boring list of links to including knowledge panels, featured snippets, top stories and other features which draw users’ attention and steal your organic clicks. Businesses will need to learn how to optimize their online presence in order to leverage these features.
For more on this trend and seven other SEO trends for 2018, check out “8 game-changing SEO trends that will dominate 2018” from Search Engine Land.