The old way of writing just won’t cut it.
It doesn’t matter how well you write if you can’t tailor your writing to the medium. Websites, brochures, specifications documents and postcards all need to be approached differently.
For websites, not only do you need to think about the type of content and subject matter, your audience and your voice, you must also consider search engines.
One of the difficult things for writers is being able to adapt their writing to search engine needs while also being easy to understand and interesting for human readers.
Moz gives us a great look at where SEO copywriting has been and a list of what it means to write for SEO in 2018 as well as a five-step process for SEO writing we think you’ll find helpful.