Lead generation, lead scoring and lead nurturing are distinct elements that work in concert to improve your marketing automation strategy.
Together, these tactics create a more efficient and effective lead process and shorter sales cycles by feeding the sales funnel with qualified leads that are “sales ready” and leaving less qualified leads to be further nurtured by the marketing team. Additionally, incorporating lead scoring can improve the relationship between sales and marketing by aligning goals and creating a common definition of a qualified lead.
To learn more about these tactics, read our blog post Lead generation, lead scoring, lead nurturing: how they work together in your marketing automation strategy
