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“My baby has grown, and moved out of the house!”

That’s what I’ve been excitedly telling people, as the announcement that Savoir Faire Marketing/Communications has changed locations. I’ve even hollered it from the rooftop. Of course, if my baby was a 12-year-old child instead of a marketing agency, she would be a little young to be moving out of the house, but such is not the case.

It made sense for the last decade-plus of Savoir Faire’s operations to be run out of loft on the top floor of my house. The inbound marketing work we tackle for clients hasn’t required a ton of square footage, and it was a cozy atmosphere for our wee team to handle content creation, web design, SEO, project plans and all that other fun, behind-the-scenes stuff that goes on at your friendly, neighborhood marketing company.

Moving to an office space has been in the back of my mind for years, but it moved to the front lobe very recently when my husband and I decided to buy a new house. During that process, I wondered: Why create another home office and tie ourselves to the requirement of guest-ready cleanliness a minimum of two days a week? And, why not take the opportunity to add a little more street-cred to the business? So, I decided to do it. I’m moving out!

That said, I truly wanted to remain in downtown Manchester, which I consider the heart of New Hampshire. It’s diverse, packed with culture, has wonderful people, a cool vibe — and we love it here.

Fortunately, I was able to find an awesome spot mere blocks from the existing office, so we are pleased to announce that we have planted our roots at 40 Stark Street. The building was originally a bank, so there are a couple neat, old vaults to peek into, and the floor our office space is on has lots of little nooks and crannies.

I didn’t want a bunch of tiny cubicles that separated the team, so finding a large, bullpen-type room to use as our working area was a boon. Three walls have bookshelves from floor to ceiling and the fourth offers huge windows with views of the west side of the city.

From day one, we felt at home. But, having the same business address for more than a decade meant we had some updates to make.

Your business address lives everywhere

One of the first things we needed to do was a little traditional marketing by printing postcards to let folks know we had moved. Janna, our brilliant, funny web developer/designer got the theme song for “The Jeffersons” stuck in all of our heads by playing with the phrase, “Moving on up.”

You may recall that the lyrics go, “Movin’ on up. To the East Side. To a big, dee-luxe apartment in the sky-high-high!” Now try getting the song out of your head. You’re welcome.

(Side note, did you know “The Jeffersons” theme song was written and sung by Ja’Net DuBois, who is best-known as neighbor Wilona from another sitcom, “Good Times?” Another note on the lyrics of that ditty: isn’t it a little odd that by moving on up you no longer burn beans on the grill? Why would you in the first place?!?)

With postcards in place, we started digging digitally to see how deep our old address went. Who knew we’d discover dozens of websites — from the Yellow Pages to Yelp! — that we needed to notify of the change? That doesn’t include all the landing pages and content assets on the Savoir Faire website that has our “old” address attached to them.

Be prepared to do your homework when it comes to changing your business address.

It’s a big deal letting your little bird fly the coop to a larger nest, and it’s been a happy time of reflection to see the successes we’ve achieved over the last 12 years. As our client list grows, we’ve now got the physical room to grow with it. Plus, on the occasion we need to meet face-to-face, you can now come to us!

If you do come see us at 40 Stark Street, despite us not being in a deluxe apartment on the east side, we’ll joyfully do the George Jefferson dance with you.

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