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Resolve to Make Your Marketing Matter

by | Published on Dec 29, 2023 | Savoir Stuff

If you’re like me, you might not be a huge fan of New Year’s resolutions. They seem to fizzle out all too quickly and only leave you feeling a tad bit guilty. Instead, I prefer focusing on personal growth year-round—embracing the elements that enhance my life and discarding those which don’t.

Yet, there is a poignant air of reflection that accompanies this time of year, and recently, it’s led me to contemplate the future of Savoir Faire and the evolution it might shape up to be. 

These thoughtful reflections were amplified during a conversation with a close friend. She reiterated four aspects she identified with me: always learning, always inspired, always empowered and always accountable. These striking words resonated deeply, not just as reflections of my persona but as pillars I envisioned for Savoir Faire. They serve as valuable promises—ones we uphold within our business operations and endeavors with clients. 

Always Learning 

In my quest for growth, one thing remains consistent—I’m incessantly intrigued by “What’s next?” At Savoir Faire, we keep our fingers on the pulse of the latest in marketing, public relations and social media. Plus, we’re always evaluating the work we do for clients so we’re learning from our own work – what works and what doesn’t. 

Always Inspired 

Our pursuit of inspiration is tireless, and we believe it can emerge from the most unexpected corners. Something you glean in one area could spark innovation in another. My friend noticed that this excitement radiates in my interactions as I share the potential of what I’ve learned. Where I used to go to big industry conferences, now I take online trainings. One of them led me to launch a podcast

Always Empowered 

One trait of mine which consistently resonates is that I’m not an “ask permission” kind of person. I believe in forging ahead with decisions that feel right in my gut. 

Always Accountable

This does not mean I avoid responsibility. The mirror side of empowerment is being accountable. Whatever the outcome of my decisions, I take full responsibility for them. 

Now that you have a glimpse into my mindset, let’s talk about how these aspects can help you, a small business owner. When we collaborate, I hope these principles shape your experience with us. While you don’t necessarily need to delve into the nuts and bolts of content marketing or SEO, I want you to grasp how our tactics will affect your business and empower you to leverage these strategies. 

Our collaboration should be an endless cycle of mutual inspiration, stretching each other’s boundaries to get the best results. I assure you; I might be an “action-result” person, but I respect the trust you put in us. Understanding how everything works might not be your forte or interest; letting go of the tiny details and investing trust in us allows us to deliver the best results for your business. In reciprocity, I promise to equip you with the needed resources—information, explanations, reports or coaching—to run and grow your business. 

Further, I’ll be counting on you to fulfill your part of the deal. Success demands accountability from both ends. I believe plans and strategies don’t fail; the hiccup arises when people falter in implementing them – but don’t worry! I’m here to support you. If we both stay accountable, we’ll ensure the effectiveness of our strategies, leading you and your business to reap the benefits. 

Small Business Marketing Solutions

But, what if you feel overwhelmed with the marketing and communication needs of your business? Maybe you’re unsure of where and how to begin, or what even works for you? Don’t despair; help is at hand. Savoir Faire specializes in developing and delivering tailored solutions for all your marketing challenges.

We comprehend the unique needs and constraints of small businesses. That’s why we’ve recently launched an accessible yet effective program, deriving from our experiences of supporting numerous small and independent businesses. 

Our Small/Independent Business Partnership offers you direct, one-on-one access to interact and brainstorm your marketing challenges with me, via personalized coaching and consulting sessions on Microsoft Teams. Consider me your personal marketing coach, your executive sounding board, ready to navigate your marketing dilemmas to map decent next steps. 

My stint at the helm of Savoir Faire, combined with several years of experience in media and marketing, equips me with a well-rounded perspective. Leveraging this insight, I’m committed to refining your marketing toolkit, manifesting your company’s ethos and drawing audiences that drive your success.

Our collaborative efforts would cater to:

  • Website auditing
  • Social media usage
  • Goal setting
  • Lead generation strategy
  • Editorial calendar creation
  • Content type exploration and much more 

The Savoir Faire team is here to help, whether it’s about:

  • Marketing strategy and tactics
  • Website optimization
  • Email marketing
  • Content development
  • SEO
  • Analytics
  • Lead generation
  • Marketing automation
  • Or even print materials and direct mail

If you’re ready to upscale your marketing efforts, feel free to reach out to me with any queries to assess the suitability of this program for your business. 

Together, let’s make your marketing matter! 

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Resolve to Make Your Marketing Matter – Savoir Faire Marketing & Communications

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