There’s no one-size-fits-all approach when it comes to rebranding.
Pulling off a successful rebrand involves strategy, patience, and the ability to know what type of re-branding (if any) is necessary in the first place.
A Forbes article suggests that a partial rebrand may best meet the needs of a well-established brand. Maybe you need to update your brand to reflect new services you’ve added or clarify some aspect of your brand identity.
A total rebrand is a common solution for when two companies merge, and must combine their messaging and mission. Or, if a company is changing their offerings completely, and/or going after an entirely different market, a full rebrand may be necessary.
No matter which type of rebrand you decide upon, it’s crucial that you first identity whether a rebrand is needed at all, and if so, whether you’re doing it for the right reasons. Read more about the right and wrong reasons, here.
