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Questions and answers

by | May 17, 2018 | Strategy & Analysis | 0 comments

Showing up in Google’s coveted Featured Snippet spot on a search engine results page can be difficult. But there are ways to improve your chances.

We’ve written a little before about the Featured Snippet selection process and what makes your content snippet-worthy, such as using questions in your page titles and headers.

Today, we’re going to look at how to write for questions.

Moz suggested using an inverted pyramid method of writing in a recent Whiteboard Friday post.

The inverted pyramid in journalism starts with the lead, pulling readers in by grabbing their attention, and then moves to details and to context.

Similarly, when writing for questions, start with the answer then add the details and data. By putting the answer first, you have structured your content for display in a featured snippet.

Read the Moz post for more on the inverted pyramid, how much information to give away in the answer, building credibility and an example of how writing for questions works.

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