Privacy versus informed marketing

by | Apr 17, 2019 | Strategy & Analysis | 0 comments

Despite newer programs, Google Analytics is still a great choice for businesses.

Google Analytics (GA) collects a lot of data about website users. As such, it has come under scrutiny like a lot of other sites and apps (ie Facebook) which collect massive amounts of data for the purpose of improving the user experience, developing more targeted advertising and enhancing SEO efforts.

Recently, Fast Company encouraged business to abandon GA for newer, more privacy-focused platforms.

While we recognize consumer privacy concerns, eliminating GA does not solve the privacy problem, especially when other sites and platforms are gathering far more personally identifiable information than the age groups of anonymous users.

Read the rest of Savoir Faire’s rebuttal here.

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