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Generating enough content ideas to satisfy growing content needs can be overwhelming.

MarketingProfs recommends repurposing content from company presentation decks, turning them into downloadable assets that can increase leads and conversions.

Their article, Four Tips for Turning Your Presentation Into Marketing Gold, details a number of ways to improve and adjust presentation content for use as a website asset.

  • Adjust top-level information such as the title, to be more exciting and descriptive

  • Fill in any gaps. Many presentations are visual clues with much of the information filled in by a speaker

  • End with a call-to-action

  • Plan for agility and find ways to further modify or recycle parts of the presentation and resulting asset

For a greater explanation on each of these, check out the article from MarketingProfs.

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