Search Engine Optimization (SEO) consists of a number of factors or activities that occur both on and off your site. These are the pillars of SEO.
There isn’t consensus among online sources on what the pillars of SEO are, with some counting three, four or five pillars. However, what they all agree on is that the pillars are all part of a strategic and integrated digital marketing strategy and remain important to getting found online.
On-page SEO. On page SEO includes some of the traditional tactics related to content and keyword terms, meta tags and URL and page structure such as heading tags.
Off-page SEO.This is what occurs off your site, which at times you have no control over. This can include backlinks to your content and the authority of the sites linking to you.
Content. Content is incredibly important to SEO, providing answers to the questions searchers are asking and giving search engines fresh, relevant information to serve up in the results pages.
Social Media. Social media has become an important way internet users find answers and share information. Additionally, sites such as Google+ can improve search engine positioning, especially for brands or businesses with mentions and citations across social media sites.
UX or User Experience. The way a website is structured, from navigation layout to link locations, sitemaps, page speed and layouts, can contribute to the user’s experience and to a site’s bounce rates. Search engines look more favorably on sites that provide a good experience for users.
As you can see, there is no one thing that will magically improve SEO results. SEO takes time to implement and to produce results. It’s not uncommon for optimization efforts to take several months to demonstrate any success. For more about online SEO tools, check out this Point of Interest.