Email marketing is a vital component of inbound marketing and marketing automation. It is cost-effective, cuts through the clutter, and gives leads and customers the information they want when they want it. However, creating great email messaging is only one important step.
You must ensure your email is delivered to your contacts’ inboxes in order to be effective. There are a number of options available for sending emails. If you are on a content management system, you might be aware of plugins that can automatically send emails to subscribers or enable you to create and send newsletters. However, using your website’s php mail function can be a dangerous way to send email. To learn more about the pitfalls of sending email from your site versus utilizing third-party providers, read our latest blog post, The advantages of third-party email service providers.