Are you worried that your automated emails sound impersonal? They don’t have to.
We’re not just talking about addressing your subscribers by their first names. It will take a little more effort than that to make your recipient feel like you’re talking to them.
Personalizing your automated emails also involves acknowledging specific actions subscribers have taken on your site, purchases they’ve made, and/or engagements they’ve had with your previous emails, on social media, and more.
By showing your subscribers that you’re paying attention to their interests, preferences and habits, your interactions automatically become more personal.
For additional details on how to make your automated emails more personal, view the full article here.