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Personalization of content is growing in importance and the tools and techniques to guarantee success are here!

When we think of personalization, many of us think immediately of Amazon. They’ve just about mastered the art of e-commerce personalization. What is growing in importance across the web is a user’s need to be communicated to as an individual, regardless of the type of website they’re visiting.

Gone are the days when a salesperson was the first contact a company had with a potential customer. The benefit to any good salesperson was that they could speak on a more personalized level and gain traction with a prospect in this regard.

Personalization tools and techniques allow for a website to take this same approach with a prospect as the traditional salesperson once did. Understanding how to leverage the tools available and create the elements that help a website serve up smart, personalized content can help your website – and your business! – achieve a higher level of success.

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