There’s a strong correlation between Google RankBrain and your content marketing strategy results and rankings. Don’t ignore it.
You may or may not have heard of Google RankBrain. If you haven’t it’s time to learn.
RankBrain is the machine-learning system Google uses during the search engine process, which helps the website crawlers to provide the most relevant search results. This matters to your content marketing efforts because it means that your content must be optimized to meet the qualifications that RankBrain uses to determine the relevance of your content.
Are you lost yet? RankBrain is confusing, and appears to be ever changing, so how the heck do you know how to create content that it will pick up? This recent Inc. magazine article gives three great tips for satisfying Google RankBrain with your content.