Just because you built it doesn’t mean they’ll come. And figuring out how to attract visitors to your content after the fact just won’t cut it.
Forbes published an article last year discussing content marketing trends in 2019. While it might seem like old news now, the fifth point of the piece is particularly insightful and important to keep in mind.
Creating content is only one part of the equation. Distribution is an equally important aspect of the content marketing strategy because content that no one sees may as well have never been created.
In an ever-growing and over-crowded world wide web, standing out will require brands to get creative with their distribution strategies, going beyond social media posts or emails.
How you will distribute your content needs to be a part of your content strategy and not an afterthought. Learn more about the dangers of passive distribution (and four more still-relevant trends for 2019) in this article from Forbes.