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If it were as easy as it sounds, then we would all be consistently outranking our competitors, wouldn’t we? Well, maybe it is. And it all starts with an SEO audit.

You already know that SEO is important. But do you also understand the importance of performing an SEO audit before coming up with a strategy?

First, you’ve got to get a good sense of who your visitors are, how many visitors you’re getting, where they are coming from, which pages they are visiting, and how much time they’re spending on those pages. You can get all of this information by setting up a Google Analytics account.

Next, you should learn how to use Google Search Console, so you can get a better idea of how Google bots are viewing and interacting with your website. This tool is helpful for identifying important issues, so you can start fixing them as soon as possible. Or, talk to us and we can perform this audit for you.

For additional tools, and tips to performing an effective SEO audit to outrank your competitors, check out this article by Joan Selby.

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