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It’s OK to write about the same topic as someone else or 3,000 someone else’s. But, you still need to be original.

Writing original content is becoming incredibly difficult, especially with millions of blog posts published daily. Hundred or thousands of posts could exist about the same topic.

But, if you approach the topic with your own story and own experiences in mind, utilizing them to expand upon the topic and to illuminate the information, your version becomes original.

Sometimes the only original piece is your story (or that of your employees). It is that unique past experience that shapes and defines your content. The personal story is what interests people and unique storytelling can make your content memorable or forgettable.

According to Parth Misra, “Drawing on your professional and personal experiences is the best and shortest way of creating unique content that is relatable, memorable and relevant.”

Read more in his post “How to Be Interesting When Everything Has Already Been Said” on entrepreneur.com.

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