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Social media participation is important in modern marketing and can boost your SEO.

Google tends to favor social media sites in search engine results pages (SERPs) even when some of the content might be fleeting in nature. Therefore, to take advantage, it is important to optimize your social media, particularly tweets, for SEO.

  • Include a link to a video or full-article. Links shared through social sites can influence search rankings to some extent. 

  • Make sure your tweet contains keywords.

  • Use seasonal words to maximize the timeliness of your tweet.

  • Do not use the full 144 character limit, ensuring your keywords are not cut when someone retweets.

  • Use hashtags.

  • Consider your lead-in. Use keywords at the start of a tweet.

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