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What do you do when you send an email that is inaccurate, has a broken link or is sent to the wrong recipients?

It happens. We’re only human. Eventually, an email will slip through the cracks with some sort of error. You can either ignore it and pretend it didn’t happen or you can send a corrective email.

Sending the corrective email adds to a recipient’s inbox and could draw attention to the mistake. But if the error is significant, sending a second email might be the right action.

First, identify the mistake. Next, evaluate how big an impact the mistake might have, from minor typos to major, reputation-damaging errors. Lastly, determine the appropriate response, if any.

Robly, an email marketing service provider, provides tips for evaluating the error and determining if an “oops” email should be sent at all.  They also provide examples of emails and what makes a good correction email. Read more in their post, “Oops! How to Write a Correction Email.

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