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While most voice searches conducted on Google are for directions, phone numbers and movie times, “OK Google” searches are gaining traction in the age of “Alexa, what is…?” and “Siri….?”

An emphasis on local search makes this more important. You should make sure your important business information — such as open hours and a phone number — are not hidden from this search because they’re saved as images instead of text.

Also, if you haven’t Googled your business to make sure that your info is up to date, you should.

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