Facebook announced changes to it’s news feed algorithm, and we’re not surprised.
In January, Zuck announced that Facebook would be making significant changes to the News Feed algorithm. As usual, businesses and marketing professional reacted with a little bit of panic. But let’s take a look at what Zuckerberg said regarding prioritizing “meaningful person-to-person interactions:”
“As we roll this out, you’ll see less public content like posts from businesses, brands, and media. And the public content you see more will be held to the same standard – it should encourage meaningful interactions between people.”
So what does this mean for business?
First, this is a reminder to create meaningful, relevant content rather than half-assed posts that waste people’s time.
It’s also unfortunately a reminder that Facebook exists to make money for its shareholders. Businesses will need to boost posts and invest in advertising to extend their reach. The silver lining? Boosted posts have greater organic reach.
Read Yasmine Bendror’s post on Business 2 Community to discover 7 things you can do to improve your posts’ chances of being shown organically in your followers’ News Feeds.