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I’m not really a New Year’s Resolution kind of gal. If I make them at all, they don’t usually last that long and then I just feel bad. Instead I try to work on personal growth all year long, trying the things that sound intriguing and making those that work well for me a part of my life.

That being said, I do tend towards reflection at this time of year and I’ve been thinking a lot about Savoir Faire recently and what its next iteration looks like.

During a conversation with a very good friend recently, she pulled something from our conversation that stopped me in my tracks:

Always learning.
Always inspired.
Always empowered.
Always accountable.

These are things she said about Stephanie McLaughlin, the person but, upon hearing them, these are things that I would like to bring to Savoir Faire, the business, to use as guiding principles. (Hopefully you’ll even see them in some updated Web copy soon!)

The reason I liked this so much is that it becomes a two-way promise; it’s how the business operates and it’s a bargain I would like to make with my clients as well.

Always learning
It’s true, I’m always interested in what’s new. In relation to Savoir Faire, I’m constantly on the lookout for what’s next, what’s going on, what new developments are taking place in the marketing, public relations and social media worlds.

Always inspired
I’m always on the lookout for inspiration and actively in search of it. I believe it can come from anywhere so it’s good to keep your eyes open and your mind tuned. Something you learn in one area can inspire you in a completely different area. According to my good friend, it’s also something I impart in many of my personal interactions through the enthusiasm I have for what I’ve learned and how it can be applied.

Always empowered
I’m not typically an ‘ask permission’ kind of gal.

Always accountable
For me, this is the other side of the ‘always empowered’ coin. Whether my decisions are right or wrong, I am accountable for their outcomes.

Now that you know a little more about me, let’s talk about how these ideas can apply to clients who are working with Savoir Faire.

When you work with Savoir Faire, I want you to be learning. You don’t need to learn about inbound marketing or search engine optimization or website design but you should learn about how what we’re doing is going to impact and affect your business and what you can do to leverage the work we’re doing for you.

Working together, I hope we inspire each other to keep reaching new heights and doing better and better work. When you learn about what I’m doing and how it can boost your business, I hope it inspires you to think of additional ways we can work together to drive results. That, in turn, will energize me and my team to keep stretching on your behalf.

I may not be an ‘ask permission’ girl in my personal life, but I will need your permission to do great work for your business. That may mean letting go of some of the details or trusting my team to do good work for you without understanding exactly how it all works. In turn, I will do my part to give you what you need to run and grow your business, whether that’s information, explanation, reports or coaching.

Likewise, I will need you to hold up your end of the bargain. If that means writing a post for your business blog once a week or getting on the phone with me regularly, then that’s what you need to do. You see, I’m going to need you to do your part so that I can do mine effectively. In my experience, I have found that careful plans and marketing strategies don’t fail; people fail implementing them. If we are both accountable for our pieces of the puzzle, then our strategies will succeed and your business will benefit.

My approach is based on delivery and, in order to deliver for you, I’m going to need for both of us to be learning, inspired, empowered and accountable. Together, we’ll get great results. I look forward to working with you!

Best,
Stephanie.

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