Marketers need to think about mobility, not just mobile.

 What’s the difference? According to, mobility is a way of thinking about the customer experience beyond a mobile device. If mobile is the technology, mobility is the experience.

To further illustrate, Matt Asay, VP of mobile at Adobe, described mobile as browsing a retail website on a smartphone while sitting on a train. On the other hand, mobility, he posits, is having an app installed, which can send timely notifications based on location near or in a retail store.

This type of app can assist retailers with “mobile moments,” or a moment in time when a retailer can enhance customer experience based on location and timing, blending the “physical and digital worlds.”

To learn more about mobility, mobile moments and what predicts comes next, read ‘Mobility’ Is Just Another Word For Connected Experience.

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